Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.
was launched in 2000 and was acquired by BT in 2007. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
customers would already have those ingredients at home. Follow Daniel Farey-Jones on Twitter ...
that "it's emotion that sells brands". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
The ad features people unwrapping Christmas gifts from M S, interspersed with shots of 'The X Factor' contestants singing 'When You Wish Upon A Star'. Sixteen contestants appear, including Craig ... 've delivered." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
The high-street banking brand has opted for an ad with a familiar approach.
it held adequate substantiation for future claims. Follow Daniel Farey-Jones on Twitter ...
-nominated Daniel Barber, will be accompanied by the soundtrack of Johann Strauss' 'Open Road', sung by American ...
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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