The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...
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BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
Jubilee". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
's Danielle Pinnington, managing director, Shoppercentric "In the boom times M S was developing a strong ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
and for users of tablets and smartphones. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
to engage with a global audience. Craig Hepburn, Nokia global director, social media , says the channel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
