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Profile: Anna Rafferty, managing director, Penguin Digital

Flanders by Daniel Defoe Like watching Bones Like listening to White Collar Weapons (her brother ...

Direct marketing and sales promotion leagues 2010

Cullis, Craig Morgan, Emma Timbers. Subsidiary Cossette. DM 53%, SP 25%, other 22%. Clients include ...

Under the lens

for marketing John Lewis director of marketing Craig Inglis advises against thinking of such a programme as a ...

AA extends brand into home services

LONDON - The AA is moving into the home services business with the launch of an emergency cover policy and a plumbing and electrician callout service.

Mark Ritson on Branding: Two sides of sponsor's coin

. Meanwhile, poor old Daniel Radcliffe, who plays Harry Potter, went through media hell last year because he ...

The Work

an alternative taste of their city updated in real time by real people," explains Daniel Bonner, chief creative ...

Profile: Turning geek into brand chic

's credentials. Interview by Daniel Farey-Jones.

Marketing Mole: Name that brand

Can you name the brand? Email your answer, name and company details to namethatbrand@haymarket.com. The first randomly selected entry wins a bottle of Champagne. Last week's winner was Daniel Bevis, of Leo Burnett, in London, who correctly identified Ford Fiesta. ...

Media Road Test: Q: Artists of the Century

taken a page, as have Jack Daniel's, HMV, Samsung and Red Stripe, among others. Amazon ...

The week in marketing

Danielle Crook is to return to Vodafone as brand director, UK. Crook, who has been working as European ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.