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Despite years of evidence to the contrary, PR is still viewed by some clients as a cheaper version of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than advertising, due to its inherent subtlety.
into KC's recently appointed corporate comms director Brig Daniels, who joined last September from tech giant Logica, where she held the same role for just over a year. Daniels, who was also previously head ...
and Ireland PR head Neil Pattie, and handed it to Daniel Bausor, formerly ICL's European PR manager and head ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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