Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
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Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.
Plusnet drops Yorkshire from strapline
11 Apr 2012 | by Daniel Farey-Jones
was launched in 2000 and was acquired by BT in 2007. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being mutated by disruptive players such as Facebook, according to Ben Wood, mobile analyst.
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
. Danielle Crook, director of brand marketing, Vodafone UK, said: "These small things can mean the world ...
Huawei builds UK marketing team ahead of major consumer push
10 Jan 2012 | by Sarah Shearman
Tri as its marketing manager, reporting into Styring. The brand has also recently appointed Craig ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives...Danielle Crook arrives for our interview fresh from pledging her allegiance to the Queen of England. While this may seem an unusual way to spend a morning, it is the final part of her journey to becoming a British citizen. Crook, who grew up in Switzerland, has made the UK her home since 1999 ...
Nokia backs free Wi-Fi trial in London
01 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
-Fi, to see how they interact with the Internet and consume data, and which devices they use. Craig Hepburn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
