Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
and more than three million paying subscribers. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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The ad shows three men riding exercise bikes and watching women doing an aerobics class. The men cycle very quickly whenever the women turn around, but then slow down as soon as they look away. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed ...
Airways; Craig Inglis, director of marketing at John Lewis; Nigel Gilbert, chief marketing officer ...
to grow the number of people buying Independent content in print form." Follow Daniel Farey ...
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV spots for the beer brand on Sky Sports channels, throughout the mid-week sports schedule.
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition technology to challenge QR codes, Aurasma.
As the AOP prepares to host its tenth annual awards, its director Lee Baker talks to Brand Republic about the changes the past decade has brought for online publishers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.