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Nickelodeon UK brings out SpongeBob app

SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ...

Profile: Anna Rafferty, managing director, Penguin Digital

Flanders by Daniel Defoe Like watching Bones Like listening to White Collar Weapons (her brother ...

Will the recession hit pay-TV?

,000. However, UBS analyst Daniel Kerven is optimistic, fore-casting that Sky will outperform its peer group ...

New Trident commercials focus on London shootings

our messages across.' Viacom Brand Solutions director of partnerships Daniel Salem, added: 'With gun ...

Sony Ericsson handset features in Bond's Quantum of Solace

The mobile handset brand will use the activity, rolling out in 46 countries, to promote a special-edition silver C902 phone, which is used by Daniel Craig in his role as the secret agent. The campaign will be supported by TV, cinema, outdoor and press ads as well as in-store promotion in O2 outlets. The mobile ...

Debenhams hires start-up agency to for customer magazine

The agency, founded by Jason Frost, the former chief executive of Publicis Blueprint, and Craig Smith, Marketing's former editor, won the business following a competitive pitch. In February, Publicis Blueprint was forced to resign some major accounts, as it had struggled to get a financial return on its ...

NME to run gigs for Jack Daniel's

Jack Daniel's with a series of birthday concerts....The deal is part of a range of activity to mark Jack Daniel's birthday in the run up to a Birthday Set event in Lynchburg, Tennessee, where the whiskey brand is produced. Jack Daniel's Birthday ... -room interviews and screened on a branded microsite within NME.com. Jack Daniel's brand manager Louise Snowball ...

Sky One viewers turn their thumbs on Gladiators

. The 'celebrity special' in early July, which featured contestants such as Bianca Gascoigne and Danielle Lloyd ...

Schweppes embarks on Smirnoff 'cocktail' ads

Jessica Craig-Martin. Diageo is rolling out a £4m drive to promote vodka Smirnoff as a mixer drink ...

Media: Hilfiger in ad-funded comedy programme

-time on Paramount Comedy 1. It is also available online and via mobile TV. Daniel Salem, director of partnerships ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.