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Nickelodeon UK brings out SpongeBob app

SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ...

Profile: Anna Rafferty, managing director, Penguin Digital

Flanders by Daniel Defoe Like watching Bones Like listening to White Collar Weapons (her brother ...

The Work

an alternative taste of their city updated in real time by real people," explains Daniel Bonner, chief creative ...

Conference Preview: Taming technology

plans,' says Daniel Kerzner, regional director of online marketing at Starwood Hotels. Starwood has ... , marketing director, uSwitch and UpMyStreet; Justin Moodie, head of ecommerce, HMV; Daniel Kerzner, regional ...

Travel chiefs back the high street

Daniels said direct business was its fastest-growing channel, accounting for 50% of leisure sales ...

Editorial: No ad-funded revolution

The bursting of the dotcom bubble that began in late 2000 was, simply put, down to there being too many new media firms pursuing business strategies built on brand awareness rather than any assured way of making money.

Editorial: Doing content for the kids

McDonald's called the Marketing office last week, unhappy with our news story 'McDonald's to rejig kids site' (Marketing, 17 October).

Elizabeth Arden ships in marketer for top UK job

division. In May, the firm launched Danielle by Danielle Steele and next month it is introducing M ...

Editorial: You can't own a social network

Another week, another branded social network. Last week, Marketing reported on fashion retailer French Connection's plan to harness the power of user-generated content through its site www.anewmovement.com. The previous week it was HMV, Miller Homes and Skoda. In recent weeks Cisco, Sony, Mazda, Virgin...

Direct marketing: Direct marketing leagues

owned. Chairman Gavin Wheeler; chief executive Craig Wheeler. Clients include Carphone Warehouse ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.