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Topshop live streams Fashion Week shows via iPhone

entire product catalogue. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

Boots eyes up BR app chart

Boots Opticians' eye check app is a new entry to the BR app chart this week, while the ITV Player app has climbed to second place, behind long-term leader Facebook Messenger.

John Lewis teams up with Waitrose to open virtual store

to take advantage of the boom in popularity of mobile commerce. John Lewis marketing director Craig ...

Neuromarketing: separating fact from fiction

properly highlighted in the industry, argues Dr Daniel Mullensiefen, lecturer at the department ...

It's not just Waitrose getting clever with data

their multichannel offering is worth watching. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Cadbury bites into BR app chart

Cadbury's branded games app, Minute Games, has debuted at number two in this week's BR app chart.

Ted Baker to introduce 'click and collect' service

for collection. Craig Smith, Ted Baker brand communication director, said: "This is the first step in a wider ...

Brand Republic inducts its first Hall of Famers

Lewis marketing director Craig Inglis. ...

Hall of Fame shortlists finalised and deadline extended

Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.