to remove filtersThe Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
Daniel Farey-Jones on Twitter @danfareyjones ...
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
, particularly for a brand. One of the most popular panels at the conference featured Craig Allen and Isaiah ...
Pepsi 'live for now' by TBWA\Chiat\Day
09 May 2012
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
to engage with a global audience. Craig Hepburn, Nokia global director, social media , says the channel ...
Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".
Yahoo chief apologises after CV padding
08 May 2012 | by Sarah Shearman
Controversy erupted last week after activist investor Daniel Loeb of hedge fund Third Point accused Thompson of adding a bogus bachelors computer science degree to his CV. In the memo, seen by Reuters, Thompson said: "I want you to know how deeply I regret how this issue has affected the company ...
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
just as much with CTOs as we do with CMOs." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
companies internationally and the strategic relationships he brings are invaluable." Follow Daniel ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
Google is improving its video ad campaign reporting with the launch of AdWords for video for all advertisers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
