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BP chief expected to step down imminently

BP is widely tipped to attempt to draw a line under its Deepwater Horizon oil spill disaster by announcing the departure of chief executive Tony Hayward tomorrow.

CEO uses full-page ad to give mobile number to Branson

LONDON - Dale Vince, CEO of clean energy company Ecotricity, has publicly invited Sir Richard Branson to call his mobile number with an unusual direct response press ad placed in The Guardian.

New B2B agency launches in North West

LONDON - A new business-to-business PR and marketing agency Jordan Communications, catering for telecoms, IT and financial services clients has launched.

Man United fans hit out at Vodafone in takeover protest

LONDON – Vodafone has been targeted by Manchester United fans protesting about the direction their club is going under its controversial new owner, American Malcolm Glazer.

Microsoft to publicise new Windows operating system through bloggers

LONDON - The involvement of blogging in marketing has taken a step up with the news that Microsoft is recruiting a team of bloggers to help generate a buzz for the next generation of its Windows operating system.

Quiet Storms creates three BT spots for Year of Disabled

The new campaign consists of three short films, focusing on the perceptions and representations of disability in today's society. They will be shown at an event this month called Agile Business -- Changing Lives?, chaired by the broadcaster Alastair Stewart. The spots were created by Steve Daniels and Dave ...

Great name for a brand - The Lowbrow Lowdown

Wall Street Journal brief, former IRS commissioner Daniel Alexander refers to Roth IRAs and Archer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.