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British Airways: building a brand, from the inside out

's director of internal communications, Danielle Spencer, this activity integrated internal communications ...

BR Video: BA stays in public favour despite strikes

LONDON - People are largely loyal to British Airways and believe it has done a good job of communicating around the cabin crew strikes, according to members of the public interviewed in our latest BR video.

England team checks in with Virgin Atlantic

LONDON - Virgin Atlantic is to fly the England team to the Fifa World Cup in South Africa, having been appointed as the Football Association's official airline supplier.

Eurostar cancels marketing activity and prepares 2010 rethink

LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.

Crisis-hit Eurostar discovers social media users want more than marketing

LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.

United Airlines customer ratchets up revenge campaign

LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a music video about baggage handlers breaking his guitar is about to release a second ditty, which covers how United stonewalled his complaint.

The Work: New Campaigns - UK

Writers: Chris Birch, Daniel Fisher Art directors: Caroline Rawlings, Richard Brim Planner: Richard ... : Daniel Clarke Photographer: Anders Overgaard Exposure: Direct mail to 50,000 A K customers ...

The Work: New campaigns - UK

(digital) Production companies: Independent ("bags"), Bermuda Shorts ("paper") Directors: Daniel Levi ...

Teletext moves Holidays activity into Braben after pitch

LONDON - The Braben Company is set to start a year-long PR campaign for Teletext Holidays, following its appointment to the account by Teletext.

TUI axes marketing director Edwards in radical overhaul

LONDON - TUI UK, the country's biggest holiday company and owner of the Thomson and Lunn Poly brands, made marketing director Hugh Edwards and communications director Sonia Davies redundant yesterday in a dramatic restructure.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.