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Old Spice targets Twitter generation

The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.