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The Work: New Campaigns - The World

Marzette, David Terry Media agency: Wieden Kennedy Media planners: Daniel Sheniak, Reme DeBisschop ...

The Work: New Campaigns - The World

Marzette, David Terry Media agency: Wieden Kennedy Media planners: Daniel Sheniak, Reme DeBisschop ...

The Work: Private view

: TV 5. JOHN LEWIS Project: Autumn fashion campaign Client: Craig Inglis, head of brand ...

The Work: Private view

: TV 5. JOHN LEWIS Project: Autumn fashion campaign Client: Craig Inglis, head of brand ...

The Work: New Campaigns - The world

/art directors: Matt Kemsley, Garry Horner, Janelle Shearer, Joe Craig Media agency: PHD Sydney Production ... : Wieden Kennedy Amsterdam Writer: Brandon Davis Art director: Craig Melchiano Planner: Jonas Vail ... Writers: Flavio Pantigoso, Jose Miguel Rivera, Daniel de Leon Art directors: Christian Sanchez, Erick ...

Close-up: Inside MBA

products. A TV ad saw the new brand spokesman, Craig Doyle, in the same pub where Everest shot its last ...

Hotline: Elvis hires a senior copywriter

Elvis has hired Team Saatchi's Daniel Headey as a senior copywriter. Headey will team up with Clare

The APG Creative Strategy Awards Shortlist 2009: Axe (Japan)

CREDITS Planned by: Frank Reitgassl, Suzie Hoban Agency: Bartle Bogle Hegarty, Singapore Brand: Axe Campaign: Wake-up service PANEL'S VIEW This is a wonderful example of a brand effortlessly moving into new media and giving a long-running brand idea fresh life. The business problem? To...

The APG Creative Strategy Awards Shortlist 2009: Kent County Council

CREDITS Planned by: James Joice Agency: M C Saatchi Brand: Kent County Council Campaign: House PANEL'S VIEW So often we think about message first and media second. This case reminds us of the old adage that, often, the media can be the message. The problem Kent County Council faced was...

The APG Creative Strategy Awards Shortlist 2009: Nike 5

CREDITS Planned by: Paul Colman, Graeme Douglas Agency: Wieden Kennedy Brand: Nike 5 Campaign: Show your five PANEL'S VIEW How do you take an established conventional sports brand on to the streets without looking like a gatecrasher? Nike was the choice of the football world, but a new...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.