Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
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Lida bulks up creative department
16 Mar 2012 | by Daniel Farey-Jones
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Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
' campaign by Saatchi Saatchi, put forward by SFW's Neil Francis. Follow Daniel Farey-Jones on Twitter ...
Harman and Bell quit TMW for WDMP
10 Nov 2011 | by Sara Kimberley
The duo join from TMW, where they worked on accounts including Pimm's, Lynx and First Direct. They will both take the title of creative lead and report to the agency's managing director, Craig Wheeler. The appointment follows the departure of WDMP's executive creative director, Gary Sharpen, in March. The pair ...
ASA chairman to chair DMA awards judging
05 Sep 2011 | by Daniel Farey-Jones
Lord Smith of Finsbury, chairman of the Advertising Standards Authority and former Labour secretary of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011 DMA Awards.
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
Publicis set to acquire Chemistry in £14.5m deal
26 Jan 2011 | by Daniel Farey-Jones
Integrated agency Chemistry's board of directors has recommended shareholders accept a £14.45m cash offer from Publicis Groupe for the whole of the company.
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
Digital Marketing Group profits drop 14%
23 Nov 2010 | by Daniel Farey-Jones
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
Online video ads fall short in viewer engagement
24 Aug 2010 | by Daniel Farey-Jones
Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV advertising.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
