The Work: New campaigns - UK
19 Oct 2007
(digital) Production companies: Independent ("bags"), Bermuda Shorts ("paper") Directors: Daniel Levi ...
LONDON - Toilet tissue brand Velvet is focusing a new £5m campaign on the message that three trees are replanted for each one it uses.
(digital) Production companies: Independent ("bags"), Bermuda Shorts ("paper") Directors: Daniel Levi ...
What you neglected to add, however, was what branded firms get out of the relationship. Put simply, they get a kick up the backside. Without generic competition, branded companies would not bother to innovate. The relationship is circular, as has been pointed out many times by, among others, Dr Daniel ...
LONDON - The Competition Commission is to investigate the undeveloped land owned by the big four supermarkets and the effect strict town planning rules have on stopping rivals opening competing stores.
Tobacco companies have an undeniably dark reputation. And somehow London-based BAT has managed to outperform the market in this respect.
Diesel. Griffiths replaced Daniel Barton, now working for Diesel in the US.
to trump any agreement between Pernod, Fortune and Allied. The group has reportedly approached Jack Daniel ...
PRWeek's correspondent in Paris brings us the intriguing news this week that the Bordeaux wine lobby is employing a fresh communications strategy to stem the declining sales of its famous 'claret' across the globe.
LONDON – Brylcreem is to invade cinemas with naked men for a new risque campaign, where the idea is that with great hair no one will notice you have no clothes on.
communications manager Narelle Craig oversees not one but three UK PR agencies. Cohn & Wolfe blitzes the regional ... also believe in the power of specialists who can offer fresh thinking,' explains Craig. The one thing ... . According to Craig, Charles Worthington's marketing success is 'all down to the power of PR'. Halford ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.