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17 May 2011 | by Nicola Clark
his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...
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Dunnhumby acquires word-of-mouth specialist BzzAgent
24 May 2011 | by Daniel Farey-Jones
International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m.
E.ON in push to convert home mover prospects
27 Jan 2011 | by Daniel Farey-Jones
Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
King of Shaves takes on banks with £5m 'shaving bond'
23 Jun 2009 | by Daniel Farey-Jones
LONDON - The man behind King of Shaves is attempting to use the brand's appeal to convince 5,000 consumers to each lend the company £1,000 to boost its marketing budget.
Emma's Diary to give out samples to new mothers before birth
10 Apr 2008 | by Daniel Farey-Jones
LONDON - Lifecycle Marketing is changing the sampling programme it runs alongside pregnancy guide Emma's Diary to distribute products before birth for the first time.
Virgin Vie At Home in search for brand partners
04 Apr 2008 | by Daniel Farey-Jones
LONDON - Virgin Vie At Home has appointed Touchdown Marketing to source brand partners for joint marketing opportunities to help drive direct sales through its online catalogue.
Sony takes Bravias into pubs through Iris Experience
02 Apr 2008 | by Daniel Farey-Jones
LONDON - Sony is to appeal to football viewers by fitting out selected pubs with its Bravia high definition televisions for the closing stages of the Champions League.
Dunnhumby unveils 13m-strong evaluation tool
16 Oct 2007 | by Craig Smith
LONDON - Dunnhumby has launched a system for evaluating marketing activity based on the actual shopping behaviour of 13m UK households.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
