According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
Unilever has warned its costs are rising faster than it is able to put up prices, in a first-quarter trading statement that revealed a 7% turnover growth despite a drop in underlying sales in Western Europe.
LONDON - As tobacco companies prepare a legal challenge to government plans to require retailers to move cigarettes under the counter, few people believe such a move will stop young people smoking, according to the latest BR Video.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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