Marco Bertozzi to executive managing director of Nerve Center EMEA. ( Media Week ) Follow Daniel ...
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group executive creative director in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
? Where are the brands that are man enough not to fear rejection? Craig Reynolds did some amazing work ...
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
Yahoo has sealed a deal with Regaine, signing the hair loss treatment as the sponsor of its Barclays Premier League online highlights package for the season.
International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m.
Unilever has appointed marketing technology company Amaze to help them build a consistent global digital presence, after a six-way pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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