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Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

How brands are innovating their way out of the 'squeezed middle'

. This polarisation in the consumer goods market is interesting because it has never been seen before, Danielle ... experience, but increasingly that is what they've been getting,' says Danielle Pinnington, director ...

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.

P&G chief lays out $1bn marketing efficiency vision

MediaVest, ZenithOptimedia and MediaCom. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Marlboro owner to sue over cigarette branding clampdown

." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Field marketing: Your brand in their hands

with health and safety rules. Primesight operations director Paul Daniels describes the app as 'quick ...

Unilever cuts marketing spend as European revenues rise

Unilever has reduced its first half marketing spend by 1.5% in reaction to cost pressures, but has still boosted revenues including in its problem region of Western Europe.

Field marketing - Brands go back to the shop floor

-store. However, Danielle Pinnington, managing director of research agency Shoppercentric, warns against the blind ...

Power 100: 100 to 50

his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...

Unilever plans further cost reductions after inflation warning

Unilever has warned its costs are rising faster than it is able to put up prices, in a first-quarter trading statement that revealed a 7% turnover growth despite a drop in underlying sales in Western Europe.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.