Petfood brand bids to raise profile
04 Aug 2010 | by Daniel Farey-Jones
Petfood brand Nature's Menu is to run its first TV ad, which will be seen first in the cinema around animal comedy 'Cats and Dogs 2' from today (4 August).
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Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
trust, according to de Swiet. Craig Inglis, marketing director at John Lewis, adds ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
From first love to Slim-Fast
29 Jun 2010 | by John Reynolds
this year. The already congested diet market is set for a jolt when Nestle unleashes its Jenny Craig ...
Sure for Men creates football sweepstake machine
28 May 2010 | by Daniel Farey-Jones
Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being transported through a series of contraptions made by model maker Andy Gent, in a single take.
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
championed by US authors James P Womack and Daniel T Jones. It plots consumption as a process, embracing ...
Reckitt Benckiser's Phil Thomas tops Marketing's Power 100
26 May 2010 | by Nicola Clark
of thirty seven new entries into the Power 100 , including Daniel Ek, the founder and chief executive ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
to the attention of LBG chief executive Eric Daniels via Lloyds TSB and EDF's backing of London 2012, when she ... and certainly never boring, she adds some much-needed colour to the marketing services industry. 34. Craig ... not business as usual. 55. Danielle Crook, Vodafone There has been a rash of comings and goings ...
BR Video: Public mixed over ban on cigarette display
05 May 2010 | by Daniel Farey-Jones
LONDON - As tobacco companies prepare a legal challenge to government plans to require retailers to move cigarettes under the counter, few people believe such a move will stop young people smoking, according to the latest BR Video.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
