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What makes a great marketer?

that "it's emotion that sells brands". Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Adwatch (Oct 19) - Top 20 recall: Halifax

The high-street banking brand has opted for an ad with a familiar approach.

Confused.com '18 million strong' claim banned

The advertising watchdog has skittled Confused.com's somewhat vague claim to be "18 million strong", telling the price comparison site to amend its ads after discovering the numbers did not stack up.

William Hill ‘bum’ by BMB

. It was directed by David Daniels through production company Tandem Films. ...

American Express pitches philosophy in new TV ad

Ogilvy & Mather has created a brand-led TV ad for American Express, outlining the company's philosophy of helping people lead a richer life.

Confused.com to roll out musical number

Confused.com is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert itself as the insurance comparison market leader.

Sex Pistols gamble with debut ad soundtrack

The Sex Pistols have lent a track to an ad for the first time, with bookmaker William Hill hoping the strains of 'Pretty Vacant' will get us pogoing over to its website in the break.

Confused.com mobilises mascot in change of ad strategy

Insurance comparison website Confused.com is now punting on ads featuring a talking animated version of its brand mascot to compete with its rivals' opera singer and meerkat.

BR Video: Nationwide right to drop England sponsorship

Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England team in the latest BR Video.

BP responds to sustained criticism over media handling of oil spill

to the country's economy. How I see it Kevin Craig, MD, PLMR Where can you take this story? You ...

 

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