From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
evolves, we'll be bringing you a weekly update on the latest developments. Follow Daniel Farey ...
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Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
Barclays retains Communisis for marketing and print services
11 Nov 2010 | by Daniel Farey-Jones
Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.
John Lewis drops Greenbee brand and focuses on insurance
17 Sep 2010 | by Daniel Farey-Jones
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
Reader's Digest chief Spratling quits
07 Jul 2010 | by Daniel Farey-Jones
Reader's Digest boss Chris Spratling has stood down from his role as chief executive with immediate effect, just three months after participating in a management buyout that saved the company from administration.
Rapp Edinburgh wins place on Standard Life roster
24 May 2010 | by Daniel Farey-Jones
LONDON - Pensions and investments company Standard Life has appointed Rapp Edinburgh to its direct marketing roster following a pitch.
Cash4Gold to make assault on primetime after signing up Goldie
08 Dec 2009 | by Daniel Farey-Jones
LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months for an ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
