Cannily unveiled in the quiet June bank holiday week (Marketing, June 6), the UK's next big retail loyalty scheme grabbed the headlines by promising to breathe new life into customer reward schemes and to usurp Air Miles as the premium loyalty brand.
Change is afoot at Barclays, and the banking group's agencies are having to change with it. The announcement of its below-the-line agencies last week was the most tangible demonstration of that yet. The five organisations selected - to be known as 'partners' - replace a complex roster of...
Most companies don t have a clear picture of their marketing performance. In fact, they prefer to fumble around in the dark. It s easy to see why. Fumbling has a lot going for it; more adventure, more creativity and more surprises are all possible. But you may not like what you see when the lights go...
HSBC, this week embroiled in a court battle with rival bank HFC, has more reason than most to hope that its name and new identity sit strongly in UK consumers minds. It should come as no small consolation, then, that its global branding TV campaign, through Lowe & Partners Worldwide, achieves number...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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