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A year ago at the Royal Opera House, in a brief deviation from a speech on global economic hotspots and growth drivers, Sir Martin Sorrell advised an audience of financial-services marketers to buy shares in ITV. Sorrell came within a few pence of calling the broadcaster's 12-month low; any member of...
Whenever a brand announces that it is to base its future brand communications on 'trust', it is met with the knee-jerk response that it is building itself up for a fall. This week it is the turn of AXA, which is developing an advertising campaign that it hopes will make it the trusted market leader...
RBS Group has hired John Brown to publish a magazine for RBS and NatWest customers, in the biggest retail bank programme of its kind.
Daniel Sturridge and tennis hopeful Laura Robson - but the approach is now being adopted by companies ... in endorsements, but a UK sprinter who does well at London 2012 could write their own cheques. Daniel Sturridge ...
LONDON - RBS Group has hired John Brown to publish a magazine for RBS and NatWest customers, in the biggest retail bank programme of its kind.
-level business management director and head of group marketing Craig Shannon, and group marketing director David
Another Bellwether Report, another reason to be cheerful. Advertising budgets are growing at their fastest rate for seven years if the Institute of Practitioners in Advertising's (IPA) latest assessment of the health of the marketing industry is to be believed.
-Forman as marketing director, where his charges include Martini, Bombay Sapphire, Southern Comfort and Jack Daniel s ...
. Consumers are motivated by ethical initiatives relevant to the brand sector, according to Craig Smith ...
year. Royle Family actor Craig Cash has appeared in a number of the ads while Madness lead singer Suggs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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