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evolves, we'll be bringing you a weekly update on the latest developments. Follow Daniel Farey ...

Power 100: 100 to 50

his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...

Cash4Gold to make assault on primetime after signing up Goldie

LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months for an ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer.

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is important in a successful campaign. In addition, Craig Johnston, UK Digital Partner at Standard Life ...

Hertz draws up offering to target students

LONDON - Hertz is targeting customers under 25 with an offering called Hertz Students, with an integrated campaign and branding produced by Iris.

TPS registrations predicted to mount despite silent calls fall

LONDON - Telephone Preference Service registrations will grow over the next five years as consumers increasingly reject telemarketing, despite the relative success of Ofcom's regulations on silent calls, according to new research.

Homebase to replace Spend & Save with Nectar scheme

LONDON - Homebase is to ditch its Spend & Save loyalty scheme in favour of becoming the first DIY retailer to sign up to the Nectar loyalty coalition.

Sainsbury's backs digital home advice service

LONDON - Sainsbury's has started to promote Simplifydigital, the free advice service for customers choosing digital TV, internet and phone packages, with in-store, online and direct marketing.

Experian lands international contract with Fitness First

LONDON - Experian QAS has won a contract to supply its QAS Pro address validation tool to gym chain Fitness First.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.