Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...
Scalextric rolls out Star Wars range
03 May 2012 | by Nick Batten
.99 and the Battle of Endor Track priced at 99.99. Anthony Daniels, who played C-3PO in the movies, said: "I had ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
. NO - CRAIG INGLIS, MARKETING DIRECTOR, JOHN LEWIS I'm not sure appointing a former salesman as chief ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
.22 26 Jack Daniel's 60.62 27 Bosch 60.51 28 AA 59 ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives...Danielle Crook arrives for our interview fresh from pledging her allegiance to the Queen of England. While this may seem an unusual way to spend a morning, it is the final part of her journey to becoming a British citizen. Crook, who grew up in Switzerland, has made the UK her home since 1999 ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
's director of internal communications, Danielle Spencer, this activity integrated internal communications ...
Google+ passes 10 million users as Page aims for ubiquity
15 Jul 2011 | by Daniel Farey-Jones
Google's new chief executive Larry Page has revealed more than 10 million people have signed up for its Facebook rival Google+, adding his company wants to be "like a toothbrush".
Jimmy Choo brand finds new owner as founder stays on
23 May 2011 | by Daniel Farey-Jones
Jimmy Choo, the luxury brand known for its women's shoes, is to be acquired by Labelux, a privately-held luxury goods group, for an undisclosed sum.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
