Advertisers starting to fund and distribute content
15 Apr 2008 | by Nicola Clark
production values, and it often doesn t add up as an investment, he adds. Nonetheless, Daniel Salem, head ...
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will be rebranded as Zero Zero 7 to support the release of the second film in which actor Daniel Craig plays Bond...in ads for Heineken. A metallic gold Ford Ka is used in Quantum of Solace . Daniel Craig stars ...
production values, and it often doesn t add up as an investment, he adds. Nonetheless, Daniel Salem, head ...
by Craig Gillespie, promotes Pepsi Stuff, a new marketing initiative that features the soft drinks maker ...
. Actors need to be older and a little rougher around the edges; more Daniel Craig than Orlando Bloom ...
: Nielsen Media Research ANALYST COMMENT - DANIELLE KIDD, CLIENT EXECUTIVE, TNS The hard ...
The tie-up is the first time C4 has allowed sponsorship of its documentary programmes. The package includes 50 hours of shows on C4 and 52 hours on More4. The car brand will use the sponsorship, which kicks off next month, to showcase its Passat model. Daniel Hill, communications manager at Volkswagen ...
is taking a risk in associating the Passat with possible shock docs . But Daniel Hill, the marque ...
proved popular. Could do better: Energy drink Relentless and Jack Daniel s had a strong presence ...
MFI's ads are not to everyone's tastes. The furniture company admits as much in a hurriedly reworked version of one of the more offensive executions in its current campaign.
LONDON - I have never quite understood 'youth marketing' or the survival of agencies that specialise in it. It has always seemed a particularly odd demographic to devolve - and certainly more odd than 'mothers aged 25-40 who work full time', 'the over-50s' or 'fat people'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.