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A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition technology to challenge QR codes, Aurasma.
Nestle's Dolce Gusto's 'This Morning' paid-for product placement received more screen time than other brands that got conventional prop placement during selected UK programming in May, according to research.
Electronics brand Sharp is to sponsor all England football games on ITV between now and just before the European Championships in summer 2012.
JCDecaux's M4 Torch site is being encased by a giant Kellogg's Corn Flakes box for the next three weeks while it gets an upgrade.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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