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Citroen pushes DS5 model with interactive mailer

. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

From DM Bulletin to Data and Direct Bulletin

evolves, we'll be bringing you a weekly update on the latest developments. Follow Daniel Farey ...

Power 100: 100 to 50

his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...

Nissan turns to Indicia for data insight

Nissan has appointed direct and digital agency Indicia to provide data analytics and insight for its CRM programme, which is led creatively by TMW.

PROMOTIONAL FEATURES: The Road to Recovery Essays

s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...

Mercedes bets on Inc to secure E-class coverage

LONDON - Mercedes has commissioned freelance journalists' alliance Inc to produce content highlighting the features of its updated E-class vehicles.

Personalised book aims to keep Nissan customers on board

LONDON - TMW has developed a personalised coffee table book to prevent customer on the waiting list for Nissan's new GT-R sports car from cancelling their orders.

Vauxhall expands data with safety recall prize draw

LONDON - Vauxhall has been able to gather data on second and third vehicle users through an online prize draw flagged to vehicle owners when their cars are recalled for safety repairs.

CACI moves into online lead generation

LONDON - Lifestyle data owner CACI has started generating leads for automotive and laptop manufacturers by monitoring the activity of registered users on Dennis Publishing's car and PC websites.

Seat UK launches Club site

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.