From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
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his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...
Nissan has appointed direct and digital agency Indicia to provide data analytics and insight for its CRM programme, which is led creatively by TMW.
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
LONDON - Mercedes has commissioned freelance journalists' alliance Inc to produce content highlighting the features of its updated E-class vehicles.
LONDON - TMW has developed a personalised coffee table book to prevent customer on the waiting list for Nissan's new GT-R sports car from cancelling their orders.
LONDON - Vauxhall has been able to gather data on second and third vehicle users through an online prize draw flagged to vehicle owners when their cars are recalled for safety repairs.
LONDON - Lifestyle data owner CACI has started generating leads for automotive and laptop manufacturers by monitoring the activity of registered users on Dennis Publishing's car and PC websites.
LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.