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Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.

Audi softens theme for £3m A6 Avant push

-nominated Daniel Barber, will be accompanied by the soundtrack of Johann Strauss' 'Open Road', sung by American ...

Power 100: 100 to 50

his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...

Autoglass TV ads to highlight mobile offering with Samsung demo

Autoglass is to give Samsung's new Galaxy S II mobile a key role in its new TV ad, which aims to increase awareness of its recently launched mobile website.

Marketing Society Marketer of the Year

in the face of strong competition from supermarket own-label lines. CRAIG INGLIS, Director of marketing ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Skoda promotes marketer and promises record spend

Skoda has promoted Heidi Cartledge to head of marketing and pledged to spend more on promoting its brand in 2011 than in any previous year.

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

DANIEL'S 4,036 N/A N/A 79 82 MO T CHANDON 4,021 3,754 7 ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.