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Lexus to sponsor City AM awards

that fits naturally with this audience". Follow Daniel Farey-Jones on Twitter @danfareyjones ...

BMW launches Ocean's Two Towers East

." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Absolute Radio nets four sponsorship deals

Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its breakfast show and Sky on Rock 'N' Roll Football for the second year running.

Alfa Romeo to be I Am Playr's car of choice

Alfa Romeo has signed up to feature in social game 'I Am Playr' as a sponsor of the fictional football club River Park, in a deal brokered by Maxus.

IPC and Global to amplify Ford Fiesta's summer

Mindshare is to use partnerships with IPC Media, Global Radio and Spotify in a four-month long campaign for Ford Fiesta, breaking tomorrow.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.