'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Vodafone backs London Fashion Week
15 Nov 2011 | by Nicola Clark
The tie-up, which begins in February, will be a key pillar of Vodafone s VIP loyalty programme. It will be promoted through competitions and exclusive-access offers. The mobile operator re-places Canon, which had been the headline sponsor for the past seven years. Danielle Crook, Vodafone s UK director ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
properly highlighted in the industry, argues Dr Daniel Mullensiefen, lecturer at the department ...
Ted Baker to introduce 'click and collect' service
26 Sep 2011 | by Matthew Chapman
for collection. Craig Smith, Ted Baker brand communication director, said: "This is the first step in a wider ...
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
Field marketing - Brands go back to the shop floor
16 Jun 2011 | by Suzy Bashford
-store. However, Danielle Pinnington, managing director of research agency Shoppercentric, warns against the blind ...
World Cup sponsors raise concern over Fifa
31 May 2011 | by Daniel Farey-Jones
Coca-Cola has joined Adidas in expressing disquiet about the goings-on at world football's governing body Fifa, which suspended two members over the weekend.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
