Asics prioritises eCRM with agency appointment
13 Jan 2011 | by Daniel Farey-Jones
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
Kids' clothing catalogue banned over 'sexual' poses
07 Feb 2007 | by by Daniel Farey-Jones
LONDON - The advertising watchdog has banned a number of images in a mail order clothing catalogue after agreeing with complaints that they showed children in highly sexually suggestive poses.
The questions marketers should be asking ... but never do
24 Jan 2007 | by Helen Edwards
are vital tools in what marketing academic Craig Thompson famously termed the project of self . Which ...
E-Dialog opens extra channel for marketing messages
18 Jul 2006 | by by Daniel Farey-Jones
LONDON - Email marketing specialist e-Dialog has launched a service allowing marketing messages to be placed into transactional emails such as order confirmations.
Interactive Prospect Targeting wins online fashion retail task
27 Apr 2006 | by by Daniel Farey-Jones
LONDON - Online fashion and beauty retailer Asos.com has appointed Interactive Prospect Targeting to handle its 800,000-strong customer email database and build a new prospect database.
Damart and Five feature in ASA sinner's list
27 Apr 2006 | by by Daniel Farey-Jones
LONDON – Two direct mailshots featured in the Advertising Standards Authority's top 10 most complained about ads of 2005, with mail order clothing company Damart in eighth place and TV channel Five in 10th.
Charity gets partnership boost for donations drive
06 Mar 2006 | by by Daniel Farey-Jones
LONDON - Sue Ryder Care, the neurological and palliative care charity, is running a clothes donation drive called Handbags & Gladrags with support from Elle magazine and fashion designers Antoni & Alison.
Kaleidoscope turns to TV to help drive new range
17 Jan 2006 | by by Daniel Farey-Jones
LONDON - Catalogue clothing company Kaleidoscope is rolling out a new campaign including a DRTV ad, press and inserts to promote its new spring and summer range.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
