Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
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Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
Apple Store tops BR app chart
01 Jun 2011 | by Daniel Farey-Jones
The lure of the mighty Apple is so strong that its store app has jumped to the top of the BR app chart, ahead of Nike's temporarily free Nike+ GPS service.
Asics prioritises eCRM with agency appointment
13 Jan 2011 | by Daniel Farey-Jones
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
Selfridges in online push for Shoe Galleries
20 Sep 2010 | by Daniel Farey-Jones
Selfridges is promoting its new Shoe Galleries to bloggers and their audience with two films created by digital content agency Bloc.
Sky Sports and H&M scale BR app chart
24 Aug 2010 | by Daniel Farey-Jones
Mobile tools from Sky Sports, clothing retailer H&M and loyalty programme Nectar feature prominently in this week's BR app chart.
Adidas targets sports enthusiasts with training app
03 Aug 2010 | by Daniel Farey-Jones
Adidas has launched a new mobile app called miCoach, which will be supported by a global marketing campaign featuring World Cup winner David Villa, tennis pro Andy Murray and rugby legend Jonny Wilkinson.
Adidas 'Originality' ad takeover sparks online whimper
19 Mar 2010 | by Daniel Farey-Jones
LONDON - Adidas' takeover of an entire E4 'Skins' ad break for its 'House Party' follow up got a mixed reaction online, following its debut last night, capping a miserable week for its star David Beckham.
Nike launches city guide app for iPhone
13 Jan 2010 | by Daniel Farey-Jones
LONDON - Nike Sportswear has launched a free iPhone app, True City, giving access to a live community of "tastemakers" sharing what's happening in six European cities including London and Berlin.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
