Jimmy Choo uses Foursquare for real-time shoe giveaway
28 Apr 2010 | by Daniel Farey-Jones
LONDON - High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare.
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Reebok claims 60k players for Lewis Hamilton game
17 May 2010 | by Daniel Farey-Jones
LONDON - Reebok is to bring in more of its brand ambassadors, beginning with Thierry Henry, to appear in its 'Lewis Hamilton: Secret Life' game, which it claims has attracted more than 60,000 players in five weeks.
Adidas 'Originality' ad takeover sparks online whimper
19 Mar 2010 | by Daniel Farey-Jones
LONDON - Adidas' takeover of an entire E4 'Skins' ad break for its 'House Party' follow up got a mixed reaction online, following its debut last night, capping a miserable week for its star David Beckham.
John Lewis profits up 20% following 'year of profound change'
11 Mar 2010 | by Joe Thomas
, Craig Inglis, the activity aimed to help the slogan resonate better with consumers. The slogan ...
The Work
08 Feb 2010
an alternative taste of their city updated in real time by real people," explains Daniel Bonner, chief creative ...
Iris wins European advertising brief for Speedo
28 Jan 2010 | by Daniel Farey-Jones
LONDON - Iris is understood to have won a pan-European integrated brief from the swimwear brand Speedo.
ASA bans print ad for glamorising gun violence
27 Jan 2010 | by Daniel Farey-Jones
LONDON - The ASA has banned an ad for clothing brand Fly53 that appeared in NME magazine and featured a man holding a gun to the head of another in a darkened room.
Kinetic lands H&M outdoor business
14 Jan 2010
already has a number of direct clients including British Airways and Jack Daniel's. It also looks after ...
Nike launches city guide app for iPhone
13 Jan 2010 | by Daniel Farey-Jones
LONDON - Nike Sportswear has launched a free iPhone app, True City, giving access to a live community of "tastemakers" sharing what's happening in six European cities including London and Berlin.
Shock Absorber showcases sports-specific bras
04 Jan 2010 | by Daniel Farey-Jones
LONDON - Sports bra brand Shock Absorber has launched a microsite created by Iris Manchester to promote its new range of sports-specific bras.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
