'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
about an ad by clicking a cross positioned in the top right corner. Follow Daniel Farey ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Ted Baker launches pop-up customer illustration studio
09 Mar 2012 | by Sarah Shearman
with their friends. In addition, footage of the illustrators at work will also be streamed on to the page. Craig ...
Topshop live streams Fashion Week shows via iPhone
20 Feb 2012 | by Daniel Farey-Jones
entire product catalogue. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
. Daniel Marks, director and partner at The Communications Store, recommends giving a sneak preview ...
Admiral Sportswear calls in Radiator PR to promote high-end fashion line
26 Jan 2012 | by Elizabeth Pears
director at Radiator, will lead the one-year campaign with support from menswear style consultant Daniel ...
Vodafone backs London Fashion Week
15 Nov 2011 | by Nicola Clark
The tie-up, which begins in February, will be a key pillar of Vodafone s VIP loyalty programme. It will be promoted through competitions and exclusive-access offers. The mobile operator re-places Canon, which had been the headline sponsor for the past seven years. Danielle Crook, Vodafone s UK director ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
properly highlighted in the industry, argues Dr Daniel Mullensiefen, lecturer at the department ...
Ted Baker to introduce 'click and collect' service
26 Sep 2011 | by Matthew Chapman
for collection. Craig Smith, Ted Baker brand communication director, said: "This is the first step in a wider ...
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
