Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
properly highlighted in the industry, argues Dr Daniel Mullensiefen, lecturer at the department ...
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Admiral Sportswear calls in Radiator PR to promote high-end fashion line
26 Jan 2012 | by Elizabeth Pears
director at Radiator, will lead the one-year campaign with support from menswear style consultant Daniel ...
Ted Baker to introduce 'click and collect' service
26 Sep 2011 | by Matthew Chapman
for collection. Craig Smith, Ted Baker brand communication director, said: "This is the first step in a wider ...
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
JWT London wins global brief to promote Diesel Black Gold
09 Jun 2011 | by Matt Williams
Zinaich, and were shot by the celebrity photographer Craig McDean. Diesel currently uses ...
Apple Store tops BR app chart
01 Jun 2011 | by Daniel Farey-Jones
The lure of the mighty Apple is so strong that its store app has jumped to the top of the BR app chart, ahead of Nike's temporarily free Nike+ GPS service.
World Cup sponsors raise concern over Fifa
31 May 2011 | by Daniel Farey-Jones
Coca-Cola has joined Adidas in expressing disquiet about the goings-on at world football's governing body Fifa, which suspended two members over the weekend.
Jimmy Choo brand finds new owner as founder stays on
23 May 2011 | by Daniel Farey-Jones
Jimmy Choo, the luxury brand known for its women's shoes, is to be acquired by Labelux, a privately-held luxury goods group, for an undisclosed sum.
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