to remove filtersMcDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
and for users of tablets and smartphones. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Anheuser Busch 2000 Sony 1999 Virgin Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Marco Bertozzi to executive managing director of Nerve Center EMEA. ( Media Week ) Follow Daniel ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity.
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... ." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
superiority for a more hedonic experience, and vice versa. Behavioural economist Daniel Kahneman quotes ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
and marketing, Chris Forrester , to be its new commercial director. ( Media Week ) Follow Daniel Farey ...
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
22 Mar 2012 | by Nick Batten
The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates ... Britain's Best Small Venue, but the first time it has done it in partnership with Jack Daniel's. Michael Boaler, brand manager for Jack Daniel's, said: "Jack Daniel's may now be a world-famous name ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
