Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.
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Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
' campaign by Saatchi Saatchi, put forward by SFW's Neil Francis. Follow Daniel Farey-Jones on Twitter ...
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...
Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
Heineken has appointed direct agency Indicia to improve consumer engagement through the development of a new database marketing environment.
Weight Watchers to highlight system overhaul
01 Nov 2010 | by Daniel Farey-Jones
Weight Watchers is readying a £28m post-Christmas marketing campaign to tell consumers it is replacing its calorie-based points system.
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
Lucozade Sport to roll out 'biggest' campaign for World Cup
06 Mar 2010 | by Joe Thomas
was the centre of controversy after a rant directed at the north London club's chairman Daniel Levy, through ...
Life wins Bakers Complete dog food account
28 Jul 2009 | by Daniel Farey-Jones
LONDON - Life, the independent through-the-line agency, has won the account for dry dog food brand Bakers, part of Nestle's Purina pet food division.
Heinz stunt offers free door-step ketchup delivery
17 Jun 2009 | by Daniel Farey-Jones
LONDON - Heinz has created a ketchup delivery service with a customised milk float distributing free bottles to people who mime the actions of getting the thick sauce out of the bottle.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
