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Food & drink: Jack Daniel's creates dramatic buzz

Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message...Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR ... of Waitrose and drive sales before Christmas To build up the Jack Daniel's customer relationship ... competition recruited subscribers to the Jack Daniel's Single Barrel and Old Vic databases. Measurement ...

NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue

The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates ... Britain's Best Small Venue, but the first time it has done it in partnership with Jack Daniel's. Michael Boaler, brand manager for Jack Daniel's, said: "Jack Daniel's may now be a world-famous name ...

Appointment to View: Behind the scenes of the Jack Daniel's ad

Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which...The ad, created by Arnold Worldwide, was filmed in Lynchburg, where the Jack Daniel's distillery ... Worldwide's global creative director, said: "Lynchburg Tennessee is not just the home place of Jack Daniel ... -the-line support including a global Facebook game developed by Arnold KLP. The game asks fans of Jack Daniel ...

Jack Daniel's hands digital account to Agency Republic

Jack Daniel's is looking to promote its association with music, following the appointment of Agency...digital activity for the US whiskey brand. Jack Daniel's, which is owned by Brown-Forman, has worked ... to support the wider Jack Daniel's family of brands, which consists of Jack Daniel's Old No7, Jack Daniel ... of Jack Daniel's Christmas campaign to celebrate its distillery in Lynchburg, Tennessee. The work features ...

Jack Daniel's readies Christmas campaign

Jack Daniel's is to launch a Christmas campaign that celebrates its distillery in Lynchburg.... The TV ad features the community in Lynchburg transporting Jack Daniel's barrels through their town ... was directed by Carmen D'Ascendis, Jack Daniel's director of global marketing, with: Pete Favat, chief creative ... Daniel's fans to help protect the whiskey in the barrel tree from a gang of "barrel bandits", by firing ...

Jack Daniel's 'holiday barrel tree' by Arnold KLP

Daniel's Christmas advertising campaign....Created by Arnold KLP, the campaign includes a TV ad, which shows the 26-foot tree being built by local barrel men in Lynchburg, the home of the Jack Daniel Distillery. The ad launched in the UK on 1 December and is supported by a Facebook game that asks fans to protect the whiskey in the tree s barrels ...

We'll Call You - Jenny Craig

Craig: Is your husband there? Mktg: No, he's not, I'm just making the call because I think he feels a ... Americans have been successful with Jenny Craig over the past 10 years. It's not a diet, it's a weight ...

Jack Daniel's to boost focus on live music ties

Jack Daniel's is bolstering its digital activity to strengthen its association with live music...band formed by Jack Daniel in 1892. It has sponsored and hosted festivals and concerts worldwide ... . Jack Daniel's made its first foray into social-media marketing earlier this year, with a campaign ... will become an official Jack Daniel's live music reporter. In July this year, the brand also launched ...

Jack Daniel's 'independence' by Arnold Worldwide

Arnold Worldwide has launched a new campaign for Jack Daniel's that includes posters, a TV spot

Private View: Leon Jaume and Craig Inglis

. Client Craig Inglis Marketing director, John Lewis It's my first Private View and I don ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.