McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
and for users of tablets and smartphones. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity.
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... ." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
superiority for a more hedonic experience, and vice versa. Behavioural economist Daniel Kahneman quotes ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Heineken to feature James Bond in ads
08 Feb 2012 | by Gemma Charles
's character, played by Daniel Craig, feature in its ads for the first time....The global campaign will launch in September to coincide with the release of 'Skyfall', the latest film in the franchise, which stars Craig as Bond. Heineken has been a partner of the James Bond franchise since 1997. It will be themed around the brewer's 'Open Your World' campaign, which is into its ...
Sector Insight: Dark spirits
01 Feb 2012 | by Jane Bainbridge
and Losers - which brands are taking the lead? Jack Daniel's consistent investment means it can ...
Buxton extends England cricket partnership
16 Jan 2012 | by Daniel Farey-Jones
-year agreement that started in early 2011 . Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Brand Health Check: Levi Roots
01 Dec 2011 | by Rachel Barnes
personality knowing it was a ploy all along? We asked Green Black's founder and president Craig Sams, and Ben Slater, founder of innovation consultancy Bow Arrow. DIAGNOSIS CRAIG SAMS, FOUNDER ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
