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The Work

an alternative taste of their city updated in real time by real people," explains Daniel Bonner, chief creative ...

John Lewis reviews advertising account

communications Craig Inglis, who will lead the review, commented: 'It's tough time to be working in retail and we ...

Unilever reduces packaging spend

the system is also eco-friendly because it reduces waste in the printing process. Matthew Daniels, foods ...

Why brands love Bond

will be rebranded as Zero Zero 7 to support the release of the second film in which actor Daniel Craig plays Bond...in ads for Heineken. A metallic gold Ford Ka is used in Quantum of Solace . Daniel Craig stars ...

Coke Zero rebrands to highlight Bond film tie

Kennedy, will be in keeping with the tone of the film, matching Daniel Craig's 'edgier' Bond to Coke Zero ... . The 22nd Bond film, it was directed by Marc Forster and stars Craig in his second outing as 007. Earlier ...

NME to run gigs for Jack Daniel's

Jack Daniel's with a series of birthday concerts....The deal is part of a range of activity to mark Jack Daniel's birthday in the run up to a Birthday Set event in Lynchburg, Tennessee, where the whiskey brand is produced. Jack Daniel's Birthday ... -room interviews and screened on a branded microsite within NME.com. Jack Daniel's brand manager Louise Snowball ...

Primula to take on Kraft Dairylea

The Kavli-owned brand, which is currently available only in tubes and tubs, is launching the product at the end of this month in cheese and chive and cheese and ham flavours. It will be supported by TV activity at the end of the year by Armadillo. Kavli marketing director Craig Brooks said ...

Schweppes embarks on Smirnoff 'cocktail' ads

Jessica Craig-Martin. Diageo is rolling out a £4m drive to promote vodka Smirnoff as a mixer drink ...

Food advertising shifts focus from kids to parents

impact on its declining share of the chocolate market. Craig Mawdsley, joint head of planning at Abbott ...

Advertisers starting to fund and distribute content

production values, and it often doesn t add up as an investment, he adds. Nonetheless, Daniel Salem, head ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.