Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
The average cost per click price of Facebook ads dropped 11% in the UK between the third and fourth quarters of 2011, according to the latest quarterly report from TBG Digital.
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NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
22 Mar 2012 | by Nick Batten
The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates ... Britain's Best Small Venue, but the first time it has done it in partnership with Jack Daniel's. Michael Boaler, brand manager for Jack Daniel's, said: "Jack Daniel's may now be a world-famous name ...
Gordon's buys bespoke pre-show theatre slot
12 Sep 2011 | by Daniel Farey-Jones
Theatregoers will be able to watch a 90-second ad for Gordon's Gin before the curtain goes up at selected performances in a placement sold by Pearl & Dean.
Product placement makes Dolce Gusto top brand on screen time
10 Jun 2011 | by Daniel Farey-Jones
Nestle's Dolce Gusto's 'This Morning' paid-for product placement received more screen time than other brands that got conventional prop placement during selected UK programming in May, according to research.
Mojo Magazine and Glenfiddich sign sponsorship deal
27 Apr 2011 | by Daniel Farey-Jones
Glenfiddich, the William Grant & Sons whisky brand, has become the first headline sponsor of music magazine Mojo's annual awards ceremony.
Kellogg's Corn Flakes box greets M4 motorists
17 Sep 2010 | by Daniel Farey-Jones
JCDecaux's M4 Torch site is being encased by a giant Kellogg's Corn Flakes box for the next three weeks while it gets an upgrade.
Telegraph launches Morrisons-backed British food campaign
10 May 2010 | by Daniel Farey-Jones
LONDON - The Daily Telegraph has launched a Best British Recipes strand sponsored by Morrisons, which will comprise print and online activity leading to a book sold in the supermarket.
Arla calls pan-European media review
09 Apr 2010 | by Daniel Farey-Jones
LONDON - Arla Foods has called a review of its media planning and buying across Europe and will invite two agencies to compete with incumbent Carat.
PepsiCo and AB InBev pool US media buying
06 Apr 2010 | by Daniel Farey-Jones
LONDON - PepsiCo and Anheuser-Busch InBev are to pool their media buying in the US, but both say the agreement does not include the UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
