Buxton extends England cricket partnership
16 Jan 2012 | by Daniel Farey-Jones
-year agreement that started in early 2011 . Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
The average cost per click price of Facebook ads dropped 11% in the UK between the third and fourth quarters of 2011, according to the latest quarterly report from TBG Digital.
Appointment to View: Behind the scenes of the Jack Daniel's ad
16 Dec 2011 | by Georgina Brazier
Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which...The ad, created by Arnold Worldwide, was filmed in Lynchburg, where the Jack Daniel's distillery ... Worldwide's global creative director, said: "Lynchburg Tennessee is not just the home place of Jack Daniel ... -the-line support including a global Facebook game developed by Arnold KLP. The game asks fans of Jack Daniel ...
Jack Daniel's hands digital account to Agency Republic
08 Dec 2011 | by Sara Kimberley
Jack Daniel's is looking to promote its association with music, following the appointment of Agency...digital activity for the US whiskey brand. Jack Daniel's, which is owned by Brown-Forman, has worked ... to support the wider Jack Daniel's family of brands, which consists of Jack Daniel's Old No7, Jack Daniel ... of Jack Daniel's Christmas campaign to celebrate its distillery in Lynchburg, Tennessee. The work features ...
Brand Health Check: Levi Roots
01 Dec 2011 | by Rachel Barnes
personality knowing it was a ploy all along? We asked Green Black's founder and president Craig Sams, and Ben Slater, founder of innovation consultancy Bow Arrow. DIAGNOSIS CRAIG SAMS, FOUNDER ...
Jack Daniel's readies Christmas campaign
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Jack Daniel's is to launch a Christmas campaign that celebrates its distillery in Lynchburg.... The TV ad features the community in Lynchburg transporting Jack Daniel's barrels through their town ... was directed by Carmen D'Ascendis, Jack Daniel's director of global marketing, with: Pete Favat, chief creative ... Daniel's fans to help protect the whiskey in the barrel tree from a gang of "barrel bandits", by firing ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
Billingsgate, John Lewis marketing director Craig Inglis said the win was "down to our people and our agencies ...
Jack Daniel's 'holiday barrel tree' by Arnold KLP
29 Nov 2011
Daniel's Christmas advertising campaign....Created by Arnold KLP, the campaign includes a TV ad, which shows the 26-foot tree being built by local barrel men in Lynchburg, the home of the Jack Daniel Distillery. The ad launched in the UK on 1 December and is supported by a Facebook game that asks fans to protect the whiskey in the tree s barrels ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
' campaign by Saatchi Saatchi, put forward by SFW's Neil Francis. Follow Daniel Farey-Jones on Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
