Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
September 2011, its UK letter volumes dropped 6%. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
Daniel Farey-Jones on Twitter @danfareyjones ...
NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
10 Feb 2012 | by Daniel Farey-Jones
ABC data Follow Daniel Farey-Jones on Twitter @danfareyjones ...
European Commissioner backs 'right to be forgotten' data reform
06 Dec 2011 | by Daniel Farey-Jones
employees to dedicate staff to data protection issues. Follow Daniel Farey-Jones on Twitter ...
MAGAZINE ABCs: Pick Me Up sales sink 18% to nearly half launch level
18 Aug 2011 | by Daniel Farey-Jones
IPC Media is standing by its real life weekly Pick Me Up, despite it suffering the heaviest of year-on-year falls in a sector publishers say is reeling from the economic downturn.
Marketing budgets reduced 5.1% in first quarter
18 Apr 2011 | by Daniel Farey-Jones
Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today.
ASA to cover VoD service providers
02 Aug 2010 | by Daniel Farey-Jones
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services will be extended to applying sanctions to service providers as well as marketers.
COI cuts adspend back from record level
27 Jul 2010 | by Daniel Farey-Jones
Government reduced its spend on advertising through COI by £18m to £193m last year while digital and direct marketing outlay rose.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
