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superiority for a more hedonic experience, and vice versa. Behavioural economist Daniel Kahneman quotes ...
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
to implement and even more to maintain on an ongoing basis." Follow Daniel Farey-Jones on Twitter ...
." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
minister. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Penny Hughes, the president of the Advertising Association, has been recognised as a Commander of the Order of the British Empire (CBE) in the Queen's Birthday Honours, for her services to the media industry.
Direct mailers can expect Royal Mail to raise prices in May after the postal regulator agreed to a range of measures to safeguard the universal service and give Royal Mail more commercial freedom.
director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
DIY retailers B&Q and Homebase are among brands set to be approached by the government to help deliver a fire prevention campaign.
Tobacco manufacturers have received support from a brand-focused lobby group after health secretary Andrew Lansley touted the idea of removing all branding from cigarette packets.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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