CIM: CIM Examination results 2007
07 Nov 2007
LONDON Craig M LONDON Crossley L LONDON Cudworth Franson C ...
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New Trident commercials focus on London shootings
10 Nov 2008 | by Alison Donnelly
our messages across.' Viacom Brand Solutions director of partnerships Daniel Salem, added: 'With gun ...
Marketing quiz foxes marketers
06 Nov 2007 | by Craig Smith
LONDON - Eighty per cent of marketers do not know the price of a loaf of bread. The same percentage is unable to identify the average UK household income.
Editorial: Politics of 'meddle' England
03 Oct 2007 | by Craig Smith, editor
You probably didn't listen to Gordon Brown's big speech from the Labour Party conference.
Editorial: The Department of Correction
04 Jul 2007 | by Craig Smith, Editor
Gordon Brown and his cabinet can take cheer from the fact that when asked what makes them most happy about Britain, more people cited the change in prime minister than any other reason. Sure, it was only 32% of the vote, but a winner is a winner - just ask Harriet Harman.
Editorial: Long arm, deep pockets
27 Jun 2007 | by Craig Smith, editor
I feel frighteningly well-informed. This week I have learned that the police are cracking down on kerb-crawling and that I am at risk of losing my driving licence and a humiliating public expose should I suddenly decide to engage in the practice.
Editorial: Why Labour is not a brand
02 May 2007 | by Craig Smith, editor
For as long as Labour has been in power, I have worked on Marketing. I have become a homeowner under new Labour and had children. I have taken them to McDonald's because of the people who tell me I shouldn't, and because they enjoy it - in that order.
Marketing up for Peaks Challenge
02 May 2007
The Marketing team will attempt to complete the challenge on 28-29 July. It comprises scaling Ben Nevis (4406ft), Scafell Pike (3206ft) and Snowdon (3560ft) in less than 24 hours. The team - Craig Smith, Ed Kemp, Gareth Jones, Jemima Bokaie, David Tiltman, Jeremy Lee and James Quilter - is also ...
Editorial: Meet the ban - now not later
11 Apr 2007 | by Craig Smith, editor
When Ofcom announced that the ban on TV advertising to children would apply to all under-16s, Marketing described the sensation as 'having been mugged by an industry regulator'. That was six months ago and the proposal has since been finalised and the first phase of regulation has come into force.
Editorial: Question time on obesity
28 Feb 2007 | by Craig Smith, editor
I thought twice about writing this column. When Ofcom changed the rules of engagement over TV advertising to children back in November, without warning or reason, it was effectively the end of the story. The rushed final consultation was merely formality - the end of TV advertising to under-16s had...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
