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The changing face of music tie-ups

evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

Brand Health Check: Instagram

website JustGiving.com, and Daniel Rosen, the former managing director of mobile at AKQA, now chief ... Facebook's infrastructure, user base and engineering. DANIEL ROSEN - CHIEF EXECUTIVE, EMEA, JOULE (AND ...

Third of top 50 websites automatically share user data with third parties

. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

AOL sells 800 patents to Microsoft in $1bn deal

IBM in the wake of a lawsuit being filed against it by Yahoo . Follow Daniel Farey ...

James Bond to swig a Heineken in Skyfall

Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... ." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...

Yahoo to axe 2,000 jobs in global restructure

by the cuts. Speculation about the latest cuts was first reported early last month. Follow Daniel ...

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.

John Lewis embarks on first music festival sponsorship

Craig Inglis said: "The brand has a perfect fit with our target market and the summer concerts ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.