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MediaCom picks up £15m Everest account

the Irish sports presenter Craig Doyle, aired across ITV, Channel 4 and Channel 5. Everest, which works ...

Jimmy Choo brand finds new owner as founder stays on

Jimmy Choo, the luxury brand known for its women's shoes, is to be acquired by Labelux, a privately-held luxury goods group, for an undisclosed sum.

Brand logic of Morrisons' interest in Iceland questioned

Iceland's cheap and cheerful branding could be replaced on the UK high street by the green of Morrisons, if speculation that the Northern-based grocer is to make a £1.5bn takeover bid proves correct.

Mobile retail service Simply Tap prepares launch

A new mobile payments brand, Simply Tap, is to launch an app and SMS service at the end of the summer, allowing consumers to buy any product on any phone via codes seen in-store and in ads.

Tribal DDB nets Reebok global digital business

Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account.

Waitrose in Facebook push for Christmas

Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.

Moonpig.com tops BR app chart

Personalised greetings card company Moonpig.com has pushed Facebook off the top of the BR app chart, only two weeks after bringing out its first app.

Westfield Stratford City appoints three digital agencies

CHI, in partnership with Made by Many, and The Viral Factory have been appointed to the digital account for mega shopping centre Westfield Stratford City, after a four-way pitch.

Oxfam and M&S celebrate partnership with animation

Oxfam and Marks & Spencer have released an animated video to celebrate three years of their Clothes Exchange partnership.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.